HomeCanadian BeautyQ&A with Chatters President & CEO Greg Moreau

Q&A with Chatters President & CEO Greg Moreau


Chatters Hair Salon is making waves within the hair and wonder business; an organization with greater than 100 salons throughout the nation is certain to show a number of heads, and it’s no marvel why. From growing innovative initiatives to providing unparalleled worker perks and delivering top-notch customer support, Chatters has been busy paving the way in which for 30 years and it exhibits.

Who’s Chatters?

Chatters is the supplier of #StyleHappy hair days. They’ve been serving to company feel and appear nice from the within out, day by day since 1991. As an business chief, they’ve been dedicated to creating high quality, memorable experiences for company and workers alike. Along with salon providers, Chatters additionally provides a wide array of high skilled hair and wonder manufacturers at retail, each in shops and on-line at chatters.ca. Chatters’ success is pushed by gifted, passionate workers, and they’re at all times trying to construct that rising neighborhood. 

 

LARGEST SALON CHAIN IN CANADA WITH 100+ FULL-SERVICE SALON LOCATIONS

100% CANADIAN OWNED & OPERATED

1,200+ STYLIST

STYLIST-FOUNDED IN 1991

120,000+ UNIQUE CLIENT RELATIONSHIPS

65+ BRAND PARTNERS

 

Inform us in regards to the new retailer opening in Brampton.

To raised meet the wants of our company and elevate our model, we launched an enlargement undertaking that aligns with our imaginative and prescient and way forward for Chatters. The centerpiece of our initiative was our new flagship retailer in Brampton which opened on July 30, 2022.

For this flagship retailer, situated at Trinity Commons, we enlisted the experience of award-winning salon retailer designer, Sandra Fiore of Fiore + Greco Design, and in partnership with The Costume Code Mission, have offered secure areas for our purchasers and workers. These areas embrace a testing bar, enhanced salon capabilities, and a genderless service menu. Chatters can be proud to announce that this location would be the first to supply non-public salon stations for purchasers preferring a extra particular person setting.

As a part of our ongoing dedication to offering revolutionary providers to our clients, it’s a undertaking that’s near our coronary heart and permits us to evolve and elevate with our purchasers.

How does it evaluate to/differ out of your different areas?

We intend to supply probably the most personalised and attentive service to our purchasers at our flagship location. The contemporary and alluring design of the house encourages purchasers to discover and expertise new services with ease and luxury. Our array of luxurious manufacturers are superbly displayed and the format of our salon providers space has improved dramatically.

Along with the gender-neutral service menu, this location is the first to supply non-public salon stations for purchasers who select a extra particular person setting.

Chatters is now Canada’s largest salon chain that provides a gender-free and inclusive providers menu. In all our salons we attempt to supply probably the most inclusive and environmentally sustainable salon and buying expertise to all company, inspiring them to look good, really feel good and do good, one model expertise at a time.

 

What sort of expertise does Chatters supply for its workers?

Once you work at Chatters, you’re working with over 1,200 passionate and gifted people.

Holding our crew secure, listening to their ideas and issues, and forming a significant reference to them are all important to our success as we attempt to foster a way of neighborhood amongst our workers. Since empathy is our true aggressive benefit, elevating our service requirements is important.

We intend to be an business disruptor by rising our spending on worker schooling and talent growth and by eliminating the stigma related to working for a series versus an independently run salon.

Every of our 1,200+ stylists is a crucial a part of our success. We might not be right here with out them and the particular bond they kind with their clients. Our stylists obtain aggressive pay together with advantages, and we work with them to additional their careers within the magnificence business by providing lessons and seminars. Funding in stylist priorities has resulted in applications like Fashion Code, a gown code that promotes individuality, and Fashion Consciously, a clear magnificence initiative.

We additionally give our stylists and wonder consultants the chance to take part in profession enhancing applications reminiscent of The JUNO Awards, Vancouver Vogue Week, occasion partnerships with FASHION Journal, and extra!

What sort of expertise does Chatters supply its clientele?

Chatters’ mission of offering Fashion Pleased Hair Days, goes a lot deeper than the floor. Fashion Pleased is about inspiring company to look good, really feel good and do good not simply after a contemporary model from the salon however on a regular basis of the week.

And that’s precisely why Chatters exists: to encourage that self expression and to empower each particular person, to allow us all to feel and appear our greatest, proudly and confidently.

 

How have the pandemic and lockdowns impacted retail gross sales? Are purchasers extra receptive to buying skilled merchandise now? Why or why not?

After we mirror on the final two years of lockdown, our purchasers and workers, very like myself, have skilled a troublesome time getting again to regular. It’s my hope that Chatters will be even a small contributor in supporting our neighborhood on their journey to feeling like themselves once more. We’re all craving human contact, face-to-face interplay, and the sensation of normalcy.

We’re again to interacting socially, having gatherings with family and friends, and sure, we’re again to treating ourselves with skilled salon services. We really imagine that our purchasers see the larger image of being loyal to Chatters. Not solely do we offer top quality salon services, however we’re making lively adjustments inside our footprints and inside our communities to be extra sustainable, inclusive, and revolutionary; that is the core purpose why they select Chatters above all else.

How does Chatters make retail merchandise extra approachable and accessible for purchasers?

For some time now, Chatters has adopted a selected strategy to ensure that all clients are glad and by no means go away our salon or web site upset.

We now have taken the time to step again and perceive that it’s by rising with our clients that we can assist them discover what they need and wish.

We’re dedicated to listening and understanding what our purchasers and stylists must say, to enhance our skill to anticipate their wants and improve the general high quality of their expertise.

Our strategy has allowed us to open our first location that features non-public salon stations, together with our genderless menu, creating an inclusive and environmentally sustainable salon and buying expertise, whereas nurturing a secure house the place everyone seems to be free to be themselves.

Our efforts proceed on our web site, as we’re at present within the midst of a whole overhaul to prioritize user-friendliness and streamline navigation, ensuring that our clients can discover what they need with ease.

When shopping on-line or in retailer, shoppers can search for merchandise by class. Via this clarification, shoppers could make higher selections making certain they’re choosing merchandise that meet their private wants.

Chatters can be highlighting an initiative known as Fashion Consciously, which goals to enhance the wonder enterprise by educating clients and inspiring them to make extra conscientious selections relating to the hair, pores and skin, and different magnificence merchandise they use. On-line or in retailer, buyers can search for the Fashion Consciously symbols to simply establish which of 4 pillars a product meets. With this extra exact definition in hand, buyers can confidently select eco-friendly gadgets understanding they’re doing so in accordance with their very own explicit beliefs and necessities.

How has providing a variety of merchandise helped open up extra retail and take-home gross sales alternatives for Chatters stylists? 

Each stylist-client relationship is exclusive, and we intention to deal with them as such. Having such a variety of merchandise and types accessible to our purchasers permits our stylists to foster their distinctive relationships and supply their purchasers with what is correct for his or her particular hair sort, their particular person wants, their at-home care, and their way of life. 

 

Pictures captured by: Arthur Mola 

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